The culprit goes by the name of Rolli Cherecheș and seeks to gain interest with witty words and fancy graphics*.
Twitchy and anxious, he spends his days in pursuit of nice fonts, clean alignments and opportunities to impose his selfish view of how things should be. Also, identity, print and (a feeble attempt of) industrial design. He packaged products, branded entities and helped promote events with the skills he taught himself, copious amounts of coffee and non-stop day dreaming of opulence.
*Familiar with the spawns of Adobe and other similar interfaces of creation.
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